Logo Design – Robert Ryan
The customer requested a logo simple, which would be easy to identify and which had social media/web connotations.
The colors are part of the clients branding: grey, dark grey and yellow. A grey scale logo would result in a plain and opaque logo but adding yellow creates the contrast and the balance between the elegant grey and the “dramatic” yellow.
The final version of the logo is distinctly different from the first but my iterative approach to logo design allowed me to work with Robert until we got a logo he was happy. (It was the second version ti ti ti).
Tools used: Illustrator CS