CELEGENCE BRANDING: Building a Strong Corporate Identity from the Ground Up
When Celegence approached me, they needed more than a new logo design. As a growing company specialising in regulatory services and technology solutions for pharmaceutical, medical device and in-vitro diagnostics companies, they needed a professional and consistent brand identity that could grow with the business.
A Modern Logo & Corporate Colour Palette
The original Celegence logo felt dated, with gradients and multiple shades that could be difficult to reproduce consistently across print and digital applications. The new logo was designed around a recognisable “C”, creating a simple, modern and versatile mark.
Purple and green became the key brand colours, reflecting the pharmaceutical and healthcare sector while giving the company a fresh, professional identity.
Extending the Brand Across Every Touchpoint
The branding was then applied across brochures, email signatures, social media graphics, YouTube thumbnails and marketing materials.
I worked closely with SEO specialist Robert Ryan to ensure the visual identity supported Celegence’s growing digital presence.
I also created the logos for subsidiary brands CAPTIS, Dossplorer and Dosscriber, using complementary typography and colours to create a connected brand family.
Events, Exhibitions & Marketing Design
For exhibitions and industry events, I designed pull-up banners and large-format graphics focused on visibility, clarity and impact. The goal was to make Celegence stand out while keeping the communication professional and easy to understand.
I worked with Celegence for more than four years, developing its visual identity across multiple platforms and helping establish a consistent look as the company grew.
Today, Celegence works with major organisations across the pharmaceutical and medical device industries.
Looking for a logo and branding that makes your business look professional, credible and memorable? Get in touch to discuss your project.
